In an increasingly saturated market, small and mid-size law firms across Canada and the US are seeking new ways to innovate and market their services to break through the clutter, attract new clients and redefine the firm. 

With a limited budget and few staff, creating a marketing plan can be daunting for smaller firms, but finding the right partner to help build a strategic online presence can give your firm an edge. Leading firms are staying ahead of the competition by optimizing their website and SEO strategy, and leveraging social media, email campaigns, and other strategic marketing tactics. 

Join our expert speakers to master the art of digital marketing, and find out how to implement a targeted marketing plan to increase visibility and build the brand awareness your firm needs to retain and win clients -  and build revenue.  

Discussion topics include:

• Understanding the needs of your target audience: How to build a strategic marketing plan to retain existing clients - and attract new clients 

• Budgeting: Working within a limited budget to highlight the small and mid-size firm advantage

• Leveraging AI in your marketing plan to position your law firm as the firm of choice

• Understanding why referral sources do and don't bring you the business you want

• Steps you can take today to build an effective referral program